Food Lion, a 1,000-store banner of Ahold Delhaize, has upgraded own brand packaging to meet new sustainable policies for genetically modified food and farm animal welfare, requiring all of its store brand packaging to have clear on-pack Bioengineered Food labeling. The new packaging initiative is done in partnership with Retail Business Services, the services arm of Ahold that develops its private brands.
Food Lion carries store brands under the Food Lion name as well as larger Retail Business Services established brands like Nature’s Promise.
At Food Lion, a healthy and sustainable community is at the heart of everything we do,” said Geoff Waldau, executive vice president of merchandising at Food Lion. “We are committed to nourishing our neighbors in the towns and cities we serve in a sustainable manner. In addition to providing healthier food choices and more locally sourced products for our customers, we are working hard to deliver greater transparency into the food they buy. The addition of these policies furthers our commitment to nutritious, transparent products that meet our customers’ preferences and lifestyles.”