Flipkart makes a leadership change in private label

India’s leading e-commerce company Flipkart, which Walmart owns 77% of the organization, has reportedly made a personnel move around its budding private label business.

The company’s vice president of business development Manish Kumar is being moved to head up the private label business, per a report from a global data company.

Walmart acquired a leading stake in Flipkart in 2018 to help grow the business in India, and about a year before that, Flipkart had begun rolling out private label. The e-commerce player has more than 150 products in groceries, household goods, furniture, electronics and more.

Flipkart posted a history of its private brand business on its website, saying the company uses its private label products to fill a need for an affordable option of a product where there isn’t one in India.

“There are a lot of tier 2 and tier 3 brands that don’t provide adequate quality so we plan to provide an alternative for that,” said Shivani Suri, senior director of private brands at Flipkart, in the article. 

Read the full article here to learn more on how they source and create private label products suited for India.