First Quality Enterprises raises awareness of private brand products

Great Neck, N.Y.-based First Quality Enterprises Inc., which manufactures Dri-Fit private brand feminine hygiene and adult incontinence items, launched its first online marketing campaign to raise consumer awareness of the quality of the company’s products. The campaign includes a video (https://www.youtube.com/watch?v=IBCrJEV-Fyg) posted on the product line’s redesigned website (https://www.madewithdrifit.com/), as well as a social media postings and paid advertising on Buzzfeed, WebMD and other channels, according to an article titled “Dri-Fit Makes Case For Store-Brand Products,” posted Nov. 10 on MarketingDaily.com.

“This campaign aims to educate consumers about the unique blend of natural and synthetic fibers found within products with the Dri-Fit logo,” First Quality told MarketingDaily.com, a property owned by New York-based MediaPost Communications.

To learn more, read the article at http://www.mediapost.com/publications/article/288710/dri-fit-makes-case-for-store-brand-products.html?edition=97984.