First Quality Acquires Henkels North American Retailer Business

First Quality Enterprises, LLC, has signed an agreement to acquire Henkel’s Retailer Brands business in North America. The acquisition enhances First Quality’s existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories, company officials said. 

Additionally, the acquisition will result in the creation of a new division, called First Quality Home Care Products, that will operate as a stand-alone business within the First Quality Group of companies.

“This is an exciting time at First Quality,” said Jim Dodge chief financial officer at First Quality. “Adding detergents, fabric finishers and dishwash categories to our existing portfolio will enable us to offer a greater array of products to our customers and provide them with additional synergies, benefits and innovation. We look forward to partnering with our customers in providing the same high-quality products and services in this category as they have come to expect from First Quality in our existing portfolio.” 

According to the company, the acquisition reflects First Quality’s ongoing commitment to reinvestment in response to growing customer demand for affordable, high-quality store brand products. Last year, the company announced investments across several of their existing product categories, including more than $400 million in its baby care division as well as investments to expand its adult incontinence manufacturing capacity by more than 25%. 

Additionally, First Quality announced its commitment to two additional advanced Thru-Air-Dried (TAD) paper machines at a new location to be announced.