In the last two weeks, Canadian company Empire released a significant growth strategy called Project Horizon that included a plan to increase stores for Sobey, FreshCo and its Farm Boy banners. The latter is underway on its expansion in Ontario, bringing the banner to 43 locations in the area.
Driving some of the growth of Farm Boy is its private brand business, such as its Farm Boy Organic line of products. “Farm Boy's unrivalled fresh food offer and popular private label brand have connected tremendously with customers in Ontario," said Michael Medline, president and CEO of Empire. "This format is a clear winner for us and is part of our Project Horizon commitment to grow market share and optimize our store network over the next three years."