Fareway looking for suppliers of wellness products

Dan Ochwat
Executive Editor
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Clint Jenkins

Looking to 2021, Midwest grocer Fareway is on the hunt for new supplier partnerships for both private brands and new brands to stock on shelves.

Fareway Stores has announced it will be working with the ECRM platform RangeMe to meet and source new suppliers. The platform this year has run virtual sourcing meet ups with retailers like Walmart, Meijer, Casey’s and more.

"With the new year fast approaching, we are committed to creating a personalized shopping experience for customers, with the added focus on how we can better help meet their needs," said Clint Jenkins, vice president of wholesale purchasing at Fareway. "So many of our customers are on a wellness journey and partnering with RangeMe opens up so many new possibilities to tailor products to help them meet their goals."

Jenkins confirmed that the partnership with RangeMe will include sourcing new private label partnerships. The company operates 123 stores in a six-state region.

As part of their partnership with RangeMe, Fareway will have access to more than 200,000 suppliers, many of which are focusing on health and wellness.

"2020 has been a year of learning and perseverance," said Nicky Jackson, CEO of RangeMe. "We are excited to have a partner in Fareway that is eager to take these learnings into the new year with a mission to provide a healthy product assortment to fit their consumers' lifestyles."