Think mobile to connect consumers to private brands 'Trust ladder' defeats the risky business of change Find the right path to a winning brand name Create the right verbal metaphor Is your brand blazing a trail? Expect more from product evaluation testing What is the value of a brand name? Leverage shopper data for successful new product development Do you have an effective digital path-to-purchase strategy? Product evaluation testing must keep pace with store brands' evolution First Previous 30 31 32 33 34 Next Last
