ESI Nutrition rebrands to be more in sync with parent company

ESI Nutrition, a division of Laïta, is rebranding under the name Laïta Nutrition to make a stronger connection to its parent company, a French dairy cooperative that processes from local farms throughout the western part of France.

ESI, now Laïta Nutrition, is based in France and is a producer of private brand infant formula and ready-to-drink nutrition products. The company recently expanded its production capacity to manage its popular infant formula product.

“This new division was established with the ambition to grow global awareness around the new ‘brand’ and its premium ready-to-market nutrition-oriented offerings. With streamlined processes, a dedicated team, and some enhanced marketing efforts, over two years we were able to increase ESI Nutrition’s visibility tremendously,” said Mathieu Lucot, marketing manager at Laïta Nutrition. 

The company said the name change simplifies communication, enhances its visibility, and strengthens its position as a global B-to-B leader in the highly demanding market of medical, infant, and adult diet nutrition. “This change stems from the will to strengthen our brand as a leader in designing and supplying high quality, ready-to-use, bespoke nutritional solutions with our customers’ branding, for all areas of the health and nutrition market,” Lucot said.

“We are committed to supporting brands and helping them gain an edge in these highly demanding markets, not only with our products but also by providing one-on-one support to set them apart from the competition and achieve a reduced time-to-market for their latest products,” he added.