Equator Design appoints new U.S. client services director

Equator Design, a U.K.-based packaging design and branding agency, appointed Matt Caldwell to the role of U.S. client services director, with responsibilities across the company’s Chicago and new Cincinnati offices.

A former buying director with a major national retailer, Caldwell has had a longstanding client-side involvement with Equator Design in the United Kingdom and brings more than 12 years of retail experience to the team. He will bring extensive private brand development expertise from his U.K. roles to the U.S. market, Equator stated in a press release.

“I have worked with many of the team [members] at Equator Design, including both client services and design professionals, and have always been interested in the creative side of the packaging development process,” Caldwell said in the release. “Having worked client-side in retail for so many years, I understand the process and the need to manage the speed of product to shelf from a client’s perspective.”

Caldwell will be based at Equator Design’s studio office in Chicago.

“My aim is to help retailers become the best version of themselves through innovation in packaging design, aligned to their commercial strategy,” he added.