packages on a shelf

CVS talks store brand trends

Brenda Lord looks back at what consumers looked for in store brands, discusses sustainability.
Dan Ochwat
Executive Editor
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Consumers changed their snacking habits during the past year, amid a pandemic, and it included an inclination toward bold flavors and buying large family packs, according to CVS in a recent interview about its store brand product trends.

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Brenda Lord

Brenda Lord, vice president of private brands and quality assurance at CVS Health, spoke with Drug Store News, a sister publication of Store Brands, under the EnsembleIQ family of retail publications, saying consumers adopted an increase in self-care last year, especially men, triggering its launch of 35 Goodline Grooming Co. products.

On Jan. 19, Store Brands is hosting a virtual forum on trends in nonfood categories, including personal care, wellness and more.

Lord said, regarding the bold flavors trend, CVS launched Gold Emblem Extreme Hot Cheese Popcorn in its store brand range, and had success with larger sizes of nuts and trail mix.

Additionally, Lord talked about CVS working to be stronger in sustainability, and began studying its store brand suppliers that are responsible for producing a large percentage of its plastic packaging to get a better understanding of reaching sustainable packaging targets.

For a full read of the interview, visit Drug Store News here.