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08/04/2022

CuliNEX Refreshes Brand, Launches New Website

The company that helps private brands develop new products has a new look and website.
Zachary Russell
Associate Editor
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CuliNEX, a food product and plant-based formulation consultancy, has introduced a refreshed brand image and new website.

The site features new resources to “inform clients and drive innovation.” Founded in 2005, CuliNEX works with private brands, ingredient suppliers and more to develop new and innovative products.

“CuliNEX has been a pioneer in creating and crafting go-to-market flavor-first solutions in the clean label and plant-based food movements for nearly two decades,” said Mark Crowell, CEO of CuliNEX. “Today, we launch our refreshed brand and newly redesigned website, which marks the beginning of a new era and energy for the CuliNEX family. With this brand refresh we are excited to announce a recommitment to our founding principles by taking a more active role in the conversation about our food systems and what is required to design better foods to support healthier people. After 17 years, we’re proud of what we’ve built, but equally excited for what the future will bring.“

CuliNEX released a new video detailing the evolution of the brand.

The company’s new color palette is meant to represent key pillars: Thought Leadership (blue), Devotion to Science (orange), Plant-Based (green), People Connections (light green) and Culinary Arts (charcoal).

“It was critical to create a fresh new look for the CuliNEX brand to reflect our company’s mission and culture and drive our marketing efforts and industry presence in the future. Ultimately, it brings our brand pillars to life for our team and our clients,” said Kathy Stephenson, Director of Marketing at CuliNEX.