CuliNex Offers Free Webinar on Supply Chain Responses

The new webinar will discuss how manufacturers can better reformulate products when faced with ingredient challenges due to supply chain pressures.
Zachary Russell
Associate Editor
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CuliNex, a clean label food product consultancy that works with private label brands, is offering free access to their latest education session on supply chain strategies.

CuliNex experts will present this free webinar event with their strategic partner InsightsNow on April 28 at 2 PM. The session is titled ‘How to Navigate Supply Chain Disruptions, Essential Strategies to Meeting Consumer Expectations,” and will explore reformulation and product design considerations, as well as consumer research strategies when companies are forced to substitute alternate ingredients due to supply chain disruption.

Founded in 2005, CuliNex works with clients of all sizes for product development InsightsNow is an award-winning behavioral research firm that works with companies to accelerate marketing, branding and product development.

“As the industry maneuvers through extreme supply chain challenges, many food and beverage manufacturers have been driven to quickly alter their product formulations or face out-of-stock scenarios,” said Lucinda Salinas, senior business development director at CuliNex. “Our team of experts are here to support food and beverage manufacturers during these unprecedented times, navigating ingredient sourcing challenges and offering screening solutions to facilitate reformulation. We created this webinar to share our insights and share how ingredient changes may impact consumers, offering solutions to accelerate changes and ensure product success.”

Key takeaways attendees will learn at the webinar include:

  • Ingredient replacement through other suppliers
  • Reformulation with new or alternative ingredients
  • Sensory testing considerations
  • Consumer alienation and behavior trade-offs
  • Product re-messaging/communication

“Teams have been working tirelessly to respond to these supply chain challenges in today’s marketplace,” said Greg Stucky, chief research officer at InsightsNow. “From studying alienation and alternative messaging, to creating the connections needed to source new ingredients and reformulate, our experts created at this webinar event to guide manufacturers using insights to manage risks.”

Sign up for the complimentary webinar here.