The Creative Pack honored for store brand packaging design

The Creative Pack, Los Angeles, said it won four American Graphic Design & Advertising Awards for its store brand packaging designs for El Segundo, Calif.-based Fresh & Easy. The company won for its designs of Fresh & Easy Salad Kits, Fresh & Easy Sriracha, Fresh & Easy Everyday Paper and Fresh & Easy Take & Bake Pizza.

"We are so proud to have our design work rewarded in this awards program,” said Danielle Kidney, founder, The Creative Pack. “[It’s] a true honor for our design team and special thanks to our client, Fresh & Easy, who is open to our innovative ideas and pushing the boundaries of retail packaging design.”