Cream Of The Crop
Since its inception in 2006, the Private Label Hall of Fame program has honored more than two dozen visionaries within the store brand arena. This year, the Private Label Manufacturers Association (PLMA) and Private Label ⇨ Store Brands magazine are pleased to add five deserving executives to that list of honorees.
Together, we solicited nominations from a wide range of executives involved in the marketing, distribution and/or manufacturing of private brands. The 2013 Private Label Hall of Fame inductees are profiled in the pages that follow. In addition, the inductees will be honored during PLMA's Annual Meeting & Leadership Conference, which is slated for March 21-24 at the J.W. Marriott Desert Springs Hotel in Palm Desert, Calif.
Selection criteria
Qualified nominees for the Private Label Hall of Fame are career private label professionals, living or deceased, who have contributed to the growth of store brands in the consumer marketplace in one or more of the following ways:
- Have served as a leader in store brand development and innovation.
- Have advanced the growth of store brands through the creative use of marketing, merchandising and promotions.
- Have contributed significantly to store brand technology in terms of manufacturing, packaging, label design and/or quality assurance.
- Have served as a champion of store brands within their own companies, business communities and the consumer marketplace.