Crav'n Flavor to Sponsor Nashville NYE Event

Topco Associates LLC’s Crav’n Flavor private brand is sponsoring one of Nashville, Tenn.’s biggest events.

Crav’n Flavor is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. A first for the private label brand, Nashville’s Big Bash features hours of live music, fireworks and the signature midnight Music Note Drop. Brooks & Dunn, Kelsea Ballerini and Zac Brown Band are set to headline the free main stage event at Bicentennial Capitol Mall State Park.

“We are excited for consumers to gain exposure to this great brand,” said Dan Glei, executive vice president of Merchandising & Marketing for K-VA-T Food Stores, a Topco member chain. “As Food City shoppers know, we carry a strong performing store brand with Crav’n Flavor. Sponsoring a national event is just another opportunity for store brands to gain awareness and recognition, which is not as common.”

Topco’s Crav’n Flavor brand recently earned recognition from Store Brands, with several products earning 2022 Editors’ Picks honors.

“While Crav’n Flavor is a store brand, it offers shoppers more than 300 quality and convenient meal and snack solutions ranging from cookies, crackers and salty snacks to frozen appetizers, breakfasts, entrees, desserts and pizza as well as refrigerated cookie dough and a new beef jerky line,” said Michael D’Amour, executive vice president and chief operating officer of Big Y Foods Inc., a Topco member chain. “Crav’n Flavor is also known for its seasonal offerings including award-winning sandwich cookies.”

New Year’s Eve Live: Nashville’s Big Bash airs on CBS Television Network Saturday, Dec. 31 (8-10 p.m., ET/PT, 10:30 p.m.-1:30 a.m. ET/PT) and is available to stream live and on-demand on Paramount+.