Consumer Insights

For example, many men and women are interested in fragrances that help them sleep or refresh their bed sheets.

The optimal path to successful pricing requires taking a fully integrated approach to base pricing and promotional pricing.

Loyal to national brands, black consumers might not seem like a profitable group for retailers to pursue for their store brand programs. However, opportunities exist for retailers to engage and convert black shoppers to devoted store brand buyers.

Oral care consumers want to look good, feel good, and not break the bank.

Today's proactive consumers will continue to look to store brand vitamins and supplements for innovative ingredients and product forms to deliver cost-effective health and wellness solutions.

By understanding nutrition, aging and convenience, companies could better take advantage of opportunities in the boomer segment.

An incredibly valuable generation, aging baby boomers should be prioritized, not ignored.

The Asian-American population boasts a growth rate outpacing that of Hispanics — and a combined buying power retailers can't afford to ignore.

Retailers that take the time to understand and respond to the diverse needs and shopping behaviors of the growing U.S. Hispanic population will have an advantage within the store brand arena.

American consumers have bifurcated into two distinct groups with private brand buying behaviors that differ dramatically from those in the recent past.

Although they spend less money on store brands than their white non-Hispanic counterparts do, African-American consumers still offer retailers opportunities in the private label sector.

To create store brand products and programs that resonate with parents and caretakers of children, retailers need to understand these shoppers' unique wants and needs.