Consumer Insights

Consumers of packaged meats want a range of price points, healthful options and smaller packages.

Retailers that understand their shoppers’ behavior patterns will be able to more accurately predict new food product trends.

Although smaller than other generations, Generation X is worth pursuing from a store brand perspective.

But American consumers do want a balanced diet and better-for-you foods.

To drive engagement, product marketing needs to be personalized.

One way retailers could grab more store brand sales from Hispanic shoppers is by developing, positioning and promoting their own brands as true brands.

Consumers are more interested in information regarding functional, health and other product benefits, reports the NPD Group.

Small meals, snacking driving growth of U.S. cracker market Retailers have an opportunity to extend their reach with store brand products in the subcategories where most innovation is occurring.

Observation, empathy key to store brand innovation, growth And a “culture of conviction” is critical, said Safeway’s Michael Fox at the Store Brands Decisions’ Innovation & Marketing Summit.

U.S. consumers demanding added-value fragrances For example, many men and women are interested in fragrances that help them sleep or refresh their bed sheets.

April 3 webinar will provide valuable insights into important consumer groups.

Half of specialty store shoppers will pay more for non-GMO products, NPD found.