Consumer Insights

The retailer earned high marks for its store brand products and more.

Organizational culture, behaviors play the largest roles in determining competitive advantage for new product innovation.

Nearly nine out of 10 respondents to a new Deloitte study said they have found several store brands that allow them to save money without giving up anything.

Retailers could increase basket size by limiting confusion in-store.

Store brands face competition from heavily discounted brands and must offer more than just a low price to attract shoppers.

But Asian-Americans, blacks and Latinos require more than a "one-size-fits-all" marketing strategy.

As a group, Asian-Americans tend to purchase national brand products, but retailers willing to offer a high-quality store brand product for a great price could convince this group to switch.

PLMA's consumer research study finds that millennials think very highly of private brand product quality.

Retailers could meet consumers’ desire for bold flavors by including up-and-coming South American ingredients and flavors in store brand fare.

Hispanic households are more likely than non-Hispanic households to have consumed 21 or more servings of cold breakfast cereal in the last 30 days.

Men are shopping more often today, and retailers that respond to their unique needs could grow store brand share.

Retailers that understand their shoppers’ behavior patterns will be able to more accurately predict new food product trends.