Consumer Insights

CustomerOne is a new tool from consulting firm McKinsey & Company that companies, including private label brands, can use to develop customer and data-driven campaigns.

Brick Meets Click and Mercatus' Grocery Shopping Survey showed nearly identical online grocery sale numbers in October compared to September.

Dairy Farmers of Wisconsin predicts that the sale of butter will continue to surge between Thanksgiving and Christmas.

Daymon's holiday report found 60% of those who purchased private brand gifts last year will “definitely” purchase again.

A new survey from Numerator showed that shoppers are concerned about shortages this holiday season, and will be flexible with looking for ways to find items they need without spending more.

Fresh off its introduction of Aplenty, new data from Placer.ai shows that Amazon Fresh locations continue to thrive one year since the first location opened.

Results from last month’s shopper survey revealed, ranking their favorite Natural Grocers Brand products.

Data firm IRI released a new report that shed light on the availability of five Thanksgiving food categories, including availability and expected prices.

A new study from Placer.ai examined foot traffic in several retail sectors during Q3 of 2021, with customers increasingly visiting the grocery store in recent months.

Touting demographic research, omnichannel opportunities, firm released findings from its “Consumer Sentiment Report,” and feelings toward private brands in the months ahead are very optimistic.

Consumer survey from marketing analytics company finds shoppers planning to spend more, gather more, including on private label.

The monthly Brick Meets Click/Mercatus online grocery survey showed a slight decrease in total online grocery sales from August to September.

Inmar Intelligence reporting shows a positive return experience when shopping for branded or private label goods online is a high priority for customers.

Sean Turner of Swiftly says store brands can thrive on digital brand pages, through personalized recommendations and on retail media networks.

A new study from Foodmix Marketing Communications showed that consumers of all ages found it important to buy branded produce over store brand produce items.

Rhodes Yepsen of the Biodegradable Products Institute and Susan Thoman of the Compost Manufacturing Alliance addressed what retailers can do in regards to composting at the Sept. 29 Store Brands Industry Forum on Beverages now available on demand.

First-ever social poll with Buzzfeed follows the retailer’s store brand favorites contest as chosen by associates.

Nonprofit fair trade certifier Fair Trade USA announced what major retailers have accomplished in regards to fair trade coffee products within private label collections.

Private label producer Kerry has released a new online tool to help companies determine which product attributes fit best for them.

Ahead of its release next week, Store Brands shares insights from FMI’s latest Power of Private Brands report, measuring store brand success and outlining opportunities going forward.

This month the Marine Stewardship Council is urging shoppers to look for its blue fish label, including store brand partners, on seafood products, designating sustainably sourced products.

Seaweed fibers, corn-based plastics and more: Packaging companies test viability of eco-friendlier options in own brand packaging.

Grocery giant Albertsons became the first U.S. grocer to launch a short-form video program through Firework and expanded its Pinterest partnership.

Customer intelligence company Birdzi uses a retailer’s entire product catalog and customer insights to create specific offers, discounts and communication tailored to each shopper.