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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

Exclusive research also ranks retailers based on who is executing behavioral drivers best

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

41 Products Consumers Want in Your Stores

Innovative Product of the Year winners backed by more than 40,000 shoppers includes private label products from Aldi, Walgreens more than once

The Q4 2019 Consumer Connect Survey sees consumers seek convenience and cost savings, a mult-channel approach to shopping

NPD Group's look at the prestige beauty market highlights trends that could help private brands better reach consumers

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’

IBM, NRF survey in advance of the Big Show says consumers favor a trusted brand and one with purpose over cost, convenience

NPD Group data on what label-reading consumers look for in a product's nutrition facts also suggests an opportunity to highlight better-for-you features of products

E-commerce, changing shopper behaviors and technology lead the list of concerns, all areas where private brands are looking to improve

90% of the respondents representing a food retailer said they had an established health-and-wellness program, up 86% from two years ago

Lakeland, Fla.-based retailer is lone grocer on overall list, although others recognized in grocery segment

H-E-B offered a solid end-to-end experience with in-app communication, priority parking spots, prominent signage and well-trained employees

Amazon, Costco and entire retail grocery industry also score well in KPMG study

Higher-end private brands now account for 19% of total sales, according to Nielsen

According to Gallup poll, there has been a 3% increase in online grocery shopping in two years

Deep-discounter noted for value and quality, according to “2019 U.S. Supermarket Experience Study”

In 2018, retailers with the nation's top private brands programs launched more than three times as many new private brand products as compared to the industry average, according to Daymon report

As a group, Asian-Americans tend to purchase national brand products, but retailers willing to offer a high-quality store brand product for a great price could convince this group to switch.

Flexible eating styles, regional tastes and plant-based alternatives predicted in year ahead

76 percent of weekly shoppers visit more than one retailer each week for groceries, according to Acosta report

Generation could have a tremendous impact on a possible boom of private brands

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