Consumer Insights

Press enter to search
Close search
Open Menu

Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

For store brands, 63% of American shoppers said they are permanently switching to private brands, according to a new study from Ketchum

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

Exclusive research also ranks retailers based on who is executing behavioral drivers best

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

With Amazon’s purchase of Whole Foods Market, digital grocery expert Chris Bryson expects retailers to increase their focus on e-commerce, including getting more creative in marketing their private brands.

Men's Health/Harris Poll study also finds that 93 percent of men are cooking for themselves and 77 percent are preparing meals for others

Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.

Lidl's store brand strategy could also create positive perception of private brands, says Market Track's Ryne Misso

Many consumers still view store brands as value products with poor packaging, which has hampered their trust in them, says Trace One’s Shaun Bossons.

By Kevin FrancellaOnline grocery shopping could reach $100 billion by 2025, representing nearly a quarter of all grocery sales, according to preliminary findings of a multi-year joint study from the Food Marketing Institute and Nielsen.

Publix, H-E-B score high in study across companies in 20 industries.

Millennials, more working women are among the growth drivers, according to Future Market Insights.

New model is designed to help marketers understand complex intercultural consumers.

PLMA surveyed more than 1,800 millennials to learn more about who they are and how they feel about and use store brand products.

To drive growth, retailers must retain customers while moving them up the loyalty ladder, according to IRI.

North America is expected to be the highest revenue-generating region through 2020.

More products geared toward time-specific consumption are hitting the shelves, according to Canadean.

Consumer loyalty to — and trust in — the big brands is waning for many reasons, giving store brands the opportunity to gain market share.

To gain millennials’ and Generation Z’s interest, retailers need to fully appreciate their desire for technology, convenience and social networking.

As many as 80 percent of all 9- to 11-year-olds use beauty and personal care products.

Fifty-six percent of consumers would choose one packaging format over another if it helped prevent food waste.

More than one-third of consumers will switch brands if a brand is not transparent.

Show More