New Report Highlights Growing Gen Z Impact On Private LabelData from Numerator highlights the differences between today's younger and older consumers, and the effect on store brand sales Egg Prices Remain A Concern For Many AmericansA new survey from Numerator found that the continued high cost of eggs is impacting the buying habits of consumers Private Label Penetration Rates High In Several Product Categories A new report from Numerator highlights the gains store brands have made while also identifying growth opportunities Recession Concerns Grow With Consumers A new survey from Numerator revealed that tariffs are raising worry among shoppers over prices and the overall health of the U.S. economy Numerator Breaks Down Who Is Shopping At Target New figures break out who shopped the Minneapolis, Minn.-based retailer in 2024 Walmart's bettergoods Ranks As Top Retail Private Brand Numerator's Top-10 also includes top store brands from Target, Aldi, and Dollar Tree. Numerator, Kantar Form New Global Consumer Data Company The combined entity will be based in Chicago and provide data about the shopping habits of five billion consumers globally. New Private Brands Helping Spur Growth A new report from Numerator shows gains in consumer trust in private brands as retailers continue adding new products Five Walmart Private Brands Most Popular With Consumers Data from Numerator reveal the retailers and product categories that shoppers are turning to in an effort to save money. Nearly 75% of Americans Will Celebrate The Fourth of July A new survey from Numerator reveals what food and beverage products consumers will be out buying to prepare for the holiday. 1 2 Next Last