H-E-B Breaks Ground On Dallas-Area StoreThe regional grocer continues to expand its presence in North Texas with its Melissa store scheduled to open in 2025. H-E-B own brands drive food bank fundraiserThe Texas retailer is asking shoppers to buy a minimum of one H-E-B store brand item and a portion of proceeds from the entire shopping basket will be donated to local food banks More retailers extend hours H-E-B, Stater Bros., Kroger see some stores extend hours, reversing the shortened hours set earlier during the pandemic H-E-B can't get enough of Selena H-E-B is looking to generate more shopper excitement this fall by selling another reusable shopping bag featuring an iconic photo of singer Selena. Living large in Texas Whataburger, H-E-B add to Whatafries lineup H-E-B and Whataburger Introduce Salt and Pepper Flavor Whatafries Distinctively 'Texas'