H-E-B can't get enough of Selena

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H-E-B can't get enough of Selena

By Gina Acosta - 11/29/2018
Earlier this year sales of H-E-B's first limited edition Selena shopping bag caused chaos at H-E-B stores across Texas, selling out within minutes and crashing the retailer's websites.

H-E-B is looking to generate more shopper excitement this fall by selling another reusable shopping bag featuring an iconic photo of singer Selena.

The second-edition reusable bag will be sold starting Dec. 6 at all H-E-B locations in Texas as well as Joe V’s Smart Shop and Mi Tienda stores, starting at 6 a.m. or when the store opens. Each store will have a designated selling location where bags can be purchased.

The bag also will be available for purchase online exclusively at selena.heb.com. The bags will not be available for purchase from Central Market, HEB.com or through H-E-B Curbside and Home Delivery.

"At H-E-B, we’re excited to offer our customers this commemorative Selena bag, which is a tribute to such a beloved personality whose music continues to inspire people everywhere," said Cory Basso, H-E-B Group Vice President of Marketing and Advertising.

Earlier this year sales of H-E-B's first limited edition Selena shopping bag caused chaos at H-E-B stores across Texas, selling out within minutes and crashing the retailer's websites. The bags were sold out in all stores across Texas within just a few hours of the launch.

Made of 100-percent recycled material, the new bags will be available, both in store and online, for $2 each, limit two per person. The retailer produced a greater quantity of bags for the second-edition release, but they still will be available in limited quantities and while supplies last.

With a new design, the tote with purple handle features color photos of the pop star alongside the word “Siempre” (always) and her signature. Each side also showcases quotes from the Grammy award-winning Latin recording artist.

 

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