A consumer survey by Bazaarvoice reveals a continued strong appetite for store brand products along with other notable shopping behaviors retailers should be watching.
New data shows that some consumers have already started holiday shopping, gravitating towards large retailers for the best deals possible as prices remain a concern.
Suzin Wold of Bazaarvoice shares insights from recent studies on the impact of digital content to drive private brands in the accelerating world of e-commerce
The annual Shopper Experience Index report from Bazaarvoice finds nearly 60% of shoppers purchased private brands because they liked the product, more than shoppers buying just on price.
