Colordyne Technologies brands new division

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Colordyne Technologies brands new division

By Dan Ochwat - 05/26/2020

Colordyne Technologies, a provider of end-to-end digital printing solutions, including labels and tags, has launched a new division that will be known simply as Colordyne, focusing on print engine development and innovation. The business unit will target strategic integration partners (SIPs) that are looking to add inkjet technology to their solutions such as printers and presses for commercial print, labels, flexible packaging solutions, folding cartons, corrugated and paper product markets and more.

Colordyne Technologies is based in Brookfield, Wis., and is also celebrating 10 years in business this month. It began in 2010 with its full-color digital benchtop printers for labels and tags, and expanded over the decade with a much larger product portfolio and capabilities to serve label converters and several private brand manufacturers with its range of digital printers and presses.

Based on the strong response from SIPs and other press manufacturers, the company said it decided to develop a new division dedicated to the new development unit. “We are excited to launch this new division of our company,” said Andy Matter, president of Colordyne. “Part of the differentiation process is creating a separate brand for the division. The unit will be identified as Colordyne, without ‘Technologies,’ and our print engines are branded as ChromaPlex. We’ve also launched a separate website focused on our print engines and targeting SIPs to offer a tailored online experience for these customers.”

The site offers information on three available print engine technologies: ChromaPlex LT, ChromaPlex AP and ChromaPlex UV. Engines are available in multiple print widths ranging from 4.5 inches (114.3 mm) to 102 inches (2,590 mm), as well as various configurations to meet specific color channel requirements. Colordyne works with each SIP to build a tailored engine that meets their product and application specifications.

“The benefit for SIPs is not just the engine technology,” said Matter. “Colordyne brings 10 years of expertise in the inkjet industry allowing us to deliver rapid, low-cost development and integration services. Our focus has always been on inkjet and remains on innovating with inkjet technologies, but now we are able to help more companies take advantage of digital printing and deliver it to a wider range of markets.”

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