Circana Expands Receipt Panel
Circana’s Receipt Panel has been expanded to include data from 175,000 static households, which the company claims is the largest such panel in the U.S.
According to Circana, the upgraded Receipt Panel will provide more comprehensive insights to allow businesses to navigate and understand the complexities of today’s omnichannel landscape while also enhancing the capabilities of its Complete Consumer solution. The integration of multiple proprietary panel sources into a single, unified platform, enables businesses to measure omnichannel buyer behavior across every category, wherever consumers shop.
“By enriching our dataset and expanding our Receipt Panel to include more households than ever before, we have set a new benchmark in providing precise and actionable insights,” said Jeremy Allen, chief commercial officer with Circana. “This advancement allows businesses to delve deeper into market dynamics, make more informed and strategic decisions, and anticipate emerging trends with greater accuracy, ultimately maintaining a competitive edge across all channels.”
Other features of Circana’s Complete Consumer solution include:
- With 175,000 static households on the Receipt Panel, Circana said the scale allows for capturing comprehensive consumer purchase behavior across verified buyers. The panel provides unbiased and neutral receipt capture, offering accurate and reliable data on omnichannel buyer behavior, free from external influences.
- Right insights across millions of items. Now with 90% universal product code (UPC) coverage, Circana’s product classification provides comprehensive and detailed item-level insights, enabling more accurate and actionable business decisions, the company said. Circana’s proprietary database, capturing more than 390 million UPCs, offers a granular view of consumer behavior, driving deeper understanding and analysis across a wide range of categories.
- Right outcomes based on point-of-sale (POS) truth. Circana’s data is calibrated with more than 1,100 retail partners across more than 3.3 million stores in the U.S., ensuring that panel insights are aligned with real-world sales data for incredible accuracy. By integrating receipt data with retail sales information, Circana offers a unified platform that delivers precise, validated answers to key business questions, empowering strategic decision-making.
