Sprouts Farmers Market Debuts Private Label Personal Care Line
Sprouts Farmers Market is expanding its private label assortment with the launch of Real Root by Sprouts, an assortment of more than 130 body care, personal care, and home fragrance products.
According to the grocer, all products in the line are made cruelty-free while also being free from parabens, phthalates, artificial fragrances, colors, skin irritants, or potentially harmful ingredients, and many are vegan. The brand’s products were designed for customers to create their own restorative, relaxing wellness routines for daily use. Product formulas were developed with natural, effective ingredients such as shea butter, aloe vera, and essential oils that benefit the skin.
“Real Root by Sprouts offers a wide range of personal care items that have been carefully crafted – from the high ingredient standards of each formula to our signature amber bottle,” says Kim Coffin, chief forager of Sprouts Farmers Market. “Life can be overwhelming, but taking care of yourself shouldn’t have to be. Real Root by Sprouts products focus on wellness, delivering a restorative experience that nurtures both inner and outer wellbeing.”
Sprouts collaborated with a boutique fragrance house to create exclusive scents for Real Root by Sprouts. The line will also feature fall and holiday scents for the debut, including apple bourbon, pumpkin spice, peppermint vanilla, candy cane, frankincense and myrrh, spiced chai, and juniper berry. The Real Root by Sprouts product line features:
- Hair Care – Real Root by Sprouts shampoo and conditioner is infused with oils with the formula is designed to uplift and purify. The product’s gentle and biodegradable formulas are vegan, color-safe, paraben-free, and never tested on animals.
- Epsom Salt with Fragrance – Offering a blend of natural minerals and essential oils, the product also contains vitamin E and aloe vera.
- Bar Soap – The soap is infused with natural oils and moisturizing shea butter.
- Body Wash – The body wash is infused with aloe vera and natural essential oils.
- Bath Fizz – Offering a blend of essential oils and aloe vera.
- Mineral Salt Deodorant – The deodorant is made with natural mineral salt and is free from aluminum chloralhydrate, parabens, and alcohol.
- Castile Hand Soap – The soap is infused with organic coconut oil and vitamin E.
Sprouts’ exclusive line of self-care products is available for purchase in all Sprouts stores and can be found in the store’s vitamin and body care department and is also available online for pickup or delivery. To celebrate the launch of Real Root by Sprouts, all products will be 20% off as part of the Sprouts vitamin and body care sale from 10/9 to 10/15.
