Chinese Retailer Engages Daymon Worldwide

Daymon Worldwide, a private brand and consumer interactions specialist headquartered in Stamford, Conn., said China’s Good Home Supermarkets engaged the company’s expert branding, sourcing and commercialization services to elevate its private brand program and marketplace position.

“As the leading global private brand and consumer interactions experts, we are constantly improving our business to empower our global retailer customers and supplier partners with superior services and insights that will help them to cut through the competitive clutter,” said David Lopes, president and general manager, international private brand development. “We are extremely proud to welcome Good Home Supermarkets to the Daymon family, and are looking forward to helping them create ownable, differentiated brands in their marketplace.”