C.H. Guenther & Son Appoints New Senior Advisor

C.H. Guenther & Son (CHG), a manufacturer of branded and private label baked and grain-based products, has appointed Lawrence “Larry” Oberkfell to the role of Senior Advisor.

Oberkfell will advise CHG’s management team on growth opportunities and strategic initiatives including acquisitions. Most recently, he served as president and CEO of the International Foodservice Manufacturers Association. He held additional executive leadership roles at Schwan Food Company, Surebeam Corporation and Anchor Food Products, and served as an operating partner at GESD Capital Partners, where he oversaw the firm’s bakery portfolio.

“I am thrilled to join C.H. Guenther, a company I’ve admired for its rich family legacy and history,” said Oberkfell. “CHG has long been recognized for its legacy of innovation, collaboration and the strength of its customer partnerships. I look forward to working closely with John and the CHG leadership team to help identify exciting growth opportunities across the business.”

Founded in 1851, CHG employs more than 3,700 people in 27 manufacturing locations in the U.S., Canada and Western Europe. The San Antonio-based company’s product portfolio includes bread and baked goods, batter & breading mixes, tortillas and pizza dough, gravy, sauces and more.

“I am pleased to welcome Larry to the CHG family as we focus on executing our growth strategy,” said John Buckles, president and CEO of CHG. “With Larry’s past experience working with family-owned businesses, he has the necessary skillset to drive growth while upholding CHG’s deeply held family values and legacy. In our efforts to be a trusted partner for our customers, we will look to Larry’s guidance to identify new ways to enhance our product offering and deliver exceptional value.”