Center Store

Washington Caps player will adorn box of Giant Food’s OviO’s, which will benefit Children’s Cancer Foundation

Innovative products in the category provide retailers the opportunity for higher margins

Snackers don't want empty calories; they do want better-for-you' junk food

Simply White Cheddar Puffs in regular and Jalapeño flavors

Demand for healthier options competes with desire to indulge in flavor, satisfaction

Line comes in five flavors

After years of stagnant growth, ketchup and mustard kick it into high gear

Indulgent attributes and nutritional appeal help category continue growth

Superior quality, added value give ground coffee the right stuff to stand out in a crowded field of choices

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

Consumers may be getting bored with the popular sauce and turning toward creamy, more premium condiments

With a dose of innovation, olive oil and vinegar products can grow for private brands

The cookies were the only store brand item honored in the 2015 Better Homes and Gardens Best New Product Awards.

The brand includes more than 40 better-for-you foods.

The kettle-cooked potato chips come in four flavors.

The sweet store brand treat is made from responsibly sourced dark chocolate.

Defense Commissary Agency deploys first private brands in 25-year history

Store brands can offer tasty and affordably priced items with a flair of their own

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Despite stagnant growth, U.S. retailers of private brand feminine hygiene pads, panty liners and tampons have opportunities to grow category

Popcorn and ice cream are now available.