Catalina platform grows CPG, private label media touchpoints

Florida-based shopper intelligence and omnichannel media provider Catalina is launching a new portfolio of services and products to aid retailer growth. Under the Catalina Compass banner, the company will focus on enabling retailers' own data monetization and media revenue growth. 

Last month, Catalina partnered with AdQuick to help companies measure sales impact from out-of-home media. Catalina Compass will help retailers accelerate revenue generated through their media network, starting with quantifying the impact of brand advertising investments in their on- and off-platform channels. The service is aimed at CPG companies, but the service is likely to benefit private label companies as well.

"Catalina Compass has multiple facets that are helpful to a retailer growing their private label business,” Ryan Monahan, SVP of product solutions at Catalina told Store Brands. “Retailers today are already using one of our data science personalization engines combined with multiple activation channels to help grow shoppers’ affinity and loyalty to their private label portfolio. While the technology investment of Compass is primarily to enable monetization of CPG ad spending within a retailer, the private label portfolio should benefit from having that infrastructure in place to grow as well."

Catalina Compass is designed to scale with each retailer's unique needs. It uses Catalina's customer engagement knowledge with CPG brands, and likely private label, through targeting, shopper activations orchestrated across multiple channels, and real-time measurement.