Casey’s General Stores is out to “reimagine” its merchandising in stores, and a bigger private brand program is a “major priority,” per the retailer’s chief merchandising officer.
“We currently have a pretty limited private brand assortment across the typical categories like bottled water, snacks and candy, as well as some non-food items particularly in automotive,” said Tom Brennan, Casey’s CMO, in an interview with Store Brands. “We have big plans to refresh and expand our private brands offering, and it is a major priority for us in the coming year."
The retailer has a strong foodservice program already, with its popular pizzas and self-serve beverages, and Casey’s only intends to get stronger there, too. “In regards to our prepared foods and dispensed beverages we are dedicated to instilling a restaurant mindset at Casey’s focused on innovation, quality and consistency,” he said. “Delivering delicious food and beverages on the go, including our famous and delicious Casey’s pizza, is what we are all about.”
RangeMe is an ECRM company, a leading online platform that streamlines new product discovery between suppliers and retailers. Nicky Jackson, CEO of RangeMe, said Casey’s is dedicated to working with brands that give their stores a strong regional impression. “With more than 150,000 suppliers on our platform, and more joining every week, there is a vast capacity to create a destination experience where their guests can come to find the products they love."