Private Brands At The Heart Of Kroger's Game Day SpecialsThe grocer is offering specials on a host of food and beverages as Americans prepare for football's championship game. Aldi 'Game Day' Specials Include Price ReductionsThe grocer is teaming up with Drew and Brittany Brees to highlight price cuts on various snacks ahead of the Super Bowl. Private Label Products On The Radar For Super Bowl Party Shoppers A survey from Advantage Solutions revealed a large number of consumers will be purchasing retail own brands to fill their food and beverage needs for the big game.