BrewBilt expanding into private label beer
BrewBilt — which custom designs, hand crafts and integrates various processing, fermentation and distillation systems — is getting into the beer brewing business with a focus on private label. In an effort to make inroads in the $500 billion beer brewing industry, the company has outlined plans to create a new division to create private label craft beer for use by private label customers.
“Since BrewBilt manufactures quality breweries, we will brew quality craft beer for private label customers so that they can have their own brand and we can be the co-packer for their craft beer need,” said Jef Lewis, BrewBilt CEO. “BrewBilt’s new division will produce craft beer for pennies on the dollar and sell at a 300% profit while the private label customers (mainly restaurants and ghost brewers) can design their own brand of craft beer and sell at higher margins than compared to their current beer sales today.”
Lewis noted that several of its restaurant clients in North America, Asia and Europe are requesting American craft beer, and that the craft beer market is set to reach $96 billion by 2024, with a compound annual growth rate of 14.1% between 2019 and 2025. He also noted that the company is responding to increasing demand for beers with low alcohol by volume and the chemical-free brewing of craft beers, with BrewBilt able to fill a space in value, as there can be obstacles for sourcing private label craft beers in sourcing, taxes and cost of suppliers.
“Our consumers are interested in preferring new styles and flavors in craft beer which tends to boost its marketability,” Lewis said. “Ales is the most significant selling type among all the craft beers because it is made with the use of premium quality raw materials and advanced brewing techniques. BrewBilt’s new brew will customize each recipe for each customer.”
Lewis also said that the company would be making products both for on-trade and off-trade distribution — on-trade going to restaurants, bars, clubs and pubs and off-trade being distributed through retailers, wholesalers and online merchants.
As it embarks on launching its new division, BrewBilt said it would be kicking off a global advertising campaign in November.