bp Launches epic good Private Label

The new private label from bp is launching and will be carried across its retail brands ampm, Thorntons, and TravelCenters of America. The new assortment includes gummy candies, chocolates, salty snacks, and packaged beverages.

According to Convenience Store News, a sister publication of Store Brands, epic goods was unveiled by bp to the convenience store industry in 2024. The line includes food and beverages, motor oil, and electronics. 

"We are excited to build on the rollout of epic goods that began last year," said Lisa Blalock, president of bp U.S. Convenience and Mobility. "epic goods is a distinct and exclusive brand featuring a range of high-quality, unique products that can only be found at our retail locations. We are focused on introducing new and unique products that taste great, meet our guests' everyday needs, and give them another reason to visit our stores." 

The company operates 1,500 stores in 46 states.

Officials with bp said the new private label has created a buzz on social media. The company is collaborating with influencers and content creators within the foodie and gaming communities to showcase products sold under the brand.