BJ’s Wholesale Club adding more private brand products

Westborough, Mass.-based BJ’s Wholesale Club is beefing up its Wellsley Farms and Berkley Jensen brand portfolios this year with a wide variety of fresh food, organic options and premium home products.

“BJ's provides the highest quality, value and assortment through the Berkley Jensen and Wellsley Farms brands,” said Scott Williams, the company’s vice president of own brands and quality, in a statement. “Our members love the excellent value and quality of our exclusive brands. Wellsley Farms and Berkley Jensen consistently deliver premium products backed by our 100 percent money back guarantee.”

New items from Wellsley Farms include seltzer, Greek yogurt and an expanded juice assortment, while Berkley Jensen will roll out such products as ECO Laundry Detergent, Chaise Lounge Pet Bed and new patio collections. The exclusive brands are limited to BJ's members, with more than 90 percent of them purchasing Wellsley Farms and Berkley Jensen products, according to the warehouse retailer.