BJ's private brand wins Good Housekeeping Best of Test award

A BJ’s Wholesale Club’s private brand — Berkley Jensen Ultra Soft Bath Tissue — is the winner of Good Housekeeping magazine’s Best of Test.

According to Good Housekeeping, the Berkley Jensen Ultra Soft Bath Tissue had the best overall score and price from their top choices. The bath tissue earned high marks in softness, dissolvability and absorbency to earn the highest overall score.

“The recognition from Good Housekeeping magazine is a testament to the unbeatable quality and value we deliver to our members,” said Scott Williams, vice president of own brands and quality at Westborough, Mass.-based BJ’s Wholesale Club.

Berkley Jensen Ultra Soft Bath Tissue is $14.99 for 36 rolls.

Good Housekeeping textiles experts collected over 1,700 data points, with further softness testing performed at the Tissue Pack Innovation Lab at North Carolina State University. After narrowing down the field to 21 premium and “green” styles of toilet paper, the Good Housekeeping Textiles Lab tested on factors including softness, dissolvability, strength and construction.