Bed Bath & Beyond expands private label assortment

Union, N.J.-based Bed Bath & Beyond is launching its second home furnishings private brand after acquiring One Kings Lane, a home decor business, in 2016.

The collection, called One Kings Lane Open House, will feature products ranging in price from $34.99 for decorative accessories to $1,199.99 for furniture pieces. The collection includes a wide array of what the company calls refined, yet friendly furniture and décor ranging from large-scale sofas, tables and bookcases to accent seating, mirrors, wall art, lamps, rugs, throw pillows and more.

"The collaboration with Bed Bath & Beyond allows One Kings Lane to share the brand with a new audience of customers and design enthusiasts," said Debbie Propst, president of One Kings Lane and chief brand officer of Bed Bath & Beyond. "One Kings Lane Open House is a wonderful, new level of sophistication and worldliness for Bed Bath & Beyond."

Bed Bath & Beyond previously launched Bee & Willow Home. According to the company, that collection features “expertly designed” furniture, ranging from dining tables and chairs to sofas and side tables to upholstered beds and dressers, along with a wide range of home décor and accessories, including vintage-inspired rugs, art, pillows and throws, wicker baskets, dinnerware and more. Merchandise will be featured in all Bed Bath & Beyond stores nationwide and online.