The Walmart-exclusive Beautiful by Drew brand is expanding outside of the kitchen.
In the coming months, the brand, developed between actress Drew Barrymore and Made by Gather, will debut furniture items, with The Drew Chair kicking off the expansion.
"We're on a mission to make everyone's lives more beautiful at home by offering stylish products at attainable price points," said Barrymore, Beautiful co-founder and creative director. "I've always believed that you shouldn't have to spend a lot of money in order to create a space you love, and I want to help you do just that."
The first launch in the furniture realm for Beautiful is The Drew Chair, described as “made of fabric upholstery with natural fibers for a soft and elegant touch featuring soothing cream tones that compliment a variety of home decor styles and color palettes.” The item comes with three accent pillows, is sized at “a chair-and-a-half,” and can rotate 360 degrees.
"We're so excited to be expanding the Beautiful by Drew line into other areas of the home," said Shae Hong, Made by Gather founder and CEO. "Drew is truly the best partner and has such an incredible eye for what the consumer wants in their home. And, we couldn't be more grateful to continue growing and innovating with Walmart."
Founded in 2021, Beautiful is Barrymore’s second retailer-exclusive collaboration with Walmart. Her Flower Hair brand of hairstyling tools launched in 2020.