Skip to main content

Back-to-School, Lower Fuel Costs Boost August Retail Sales

New figures from the National Retail Federation show growth across several product categories as students prepared to head back to class
Greg Sleter headshot
Target Back To School 2024
Back-to-school shopping help boost retail sales in August, according to the NRF.

Consumer retail spending was up in August as shoppers stocked up on back-to-school products and tried to get ahead of possible tariff-related price hikes, according to the CNBC/NRF Retail Monitor from the National Retail Federation and Affinity Solutions.

Total retail sales, excluding automobiles and gasoline, were up 0.5% month-over-month (seasonally adjusted) and up 6.81% year-over-year (unadjusted) in August, according to the Retail Monitor. That compares with increases of 1.45% month-over-month and 5.89% year-over-year in July.

The Retail Monitor’s calculation of core retail sales (excluding restaurants, automobile dealers, and gasoline stations) was up 0.26% month-over-month in August and up 6.67% year-over-year. That compares with increases of 1.55% month-over-month and 5.93% year-over-year in July.

“Consumer spending rose again in August, fueled by a still-stable consumer and a robust back-to-school shopping season,” said Matthew Shay, president and CEO of the NRF. “Spending was supported by lower fuel costs, tax-free holidays, and consumers buying products before tariff increases take effect.”

Advertisement - article continues below
Advertisement

August sales were up in all but one of nine categories on a yearly basis, led by digital products, sporting goods stores, and clothing stores. Sales were up in five of nine categories on a monthly basis. Specifics from key sectors include:

  • Digital products (such as electronic books and games) were up 1.58% month-over-month (seasonally adjusted) and up 25.98% year-over-year (unadjusted).
  • Sporting goods, hobby, music, and book stores were down 0.82% month-over-month (seasonally adjusted) but up 8.96% year-over-year (unadjusted).
  • Clothing and accessories stores were up 0.2% month-over-month (seasonally adjusted) and up 8.26% year-over-year (unadjusted).
  • General merchandise stores were up 0.39% month-over-month (seasonally adjusted) and up 7.63% year-over-year (unadjusted).
  • Grocery and beverage stores were up 0.98% month-over-month (seasonally adjusted) and up 7.17% year-over-year (unadjusted).
  • Electronics and appliance stores were down 0.28% month-over-month (seasonally adjusted) but up 3.57% year-over-year (unadjusted).
  • Health and personal care stores were down 0.07% month-over-month (seasonally adjusted) but up 3.25% year-over-year (unadjusted).
  • Furniture and home furnishings stores were up 0.23% month-over-month (seasonally adjusted) and up 3.07% year-over-year (unadjusted).
  • Building and garden supply stores were down 2.13% month-over-month (seasonally adjusted) and down 7.77% year-over-year (unadjusted).
X
This ad will auto-close in 10 seconds