Athena Club Makes Retail Debut at Target

The DTC brand offers a wide selection of personal care products across body, skin, wellness and period care categories, and is now available in-store only at Target locations.
Zachary Russell
Associate Editor
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Athena Club, a direct-to-consumer brand of premium personal care products, is making its retail debut across 1,600 Target stores and on

Founded in 2019, the brand touts its shaving products as featuring “high-quality ingredients, sustainable packaging and innovative patented technologies.” The retail debut at Target expands the brand’s reach to physical stores as part of its omnichannel strategy. 

"We couldn't be more excited to have Target as our first mass retail partner," said Maria Desmarais, Athena Club co-founder and co-CEO. "We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base's growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints."

Athena Club

Athena Club products include shaving staples, but also waxing strips for the face and body, body washes, accessories and more, now available exclusively at the Minneapolis-based retailer.

"Our mission is to provide better everyday essentials to customers across the U.S. and beyond,” said Charles Desmarais, Athena Club co-founder and co-CEO. “With our industry-leading team and expert-partners, we will keep delivering on our promise of creating innovative, accessible, affordable, and solution-driven products as we expand onto retail shelves and bring Athena Club to millions of new customers."