Amazon Unveils Prime Day Specials
Amazon’s Prime Day is returning on July 11 and the retailer is giving shoppers a preview of what to expect over the two-day event.
Kicking off at 3 p.m. Eastern Time, new specials will be featured every 30 minutes during select periods throughout the day with deep discounts on a variety of products, company officials said.
The sale items will include a host of Amazon’s own brand assortment of electronic devices. This includes up to 55% off select Alexa-enabled devices, including the Echo Show 5 (3rd Gen) and the all-new Echo Pop; and up to 63% off select kids devices, including Echo Glow and the all-new Echo Show 5 (3rd Gen) Kids.
"Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love," said Jamil Ghani, vice president of Amazon Prime. "With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”
Additionally, Amazon’s newly launched Back to School and Off to College shopping guides offer thousands of products for parents, students, and teachers to find what they want and need at a low price. Explore back to school products by price point, deals, grade level, customers’ most-loved items, and more at amazon.com/backtoschool. Dorm room products are available at amazon.com/offtocollege.
Amazon will also showcase a host of products from celebrities and influencers. Tastemakers including Marianna Hewitt, Whitney Port, Tayshia Adams, and Rocky Barnes will curate early deals on their Amazon storefronts, including exclusive promo codes on top brands. Influencer picks can be found on the Inspire Tab in the Amazon Shopping app—look for the lightbulb icon in the app’s bottom navigation bar.
Prime members can also tune into livestreams hosted by celebrities like Lola Tung, Christopher Briney, and Gavin Casalegno from Prime Video’s The Summer I Turned Pretty; or the hosts of REVOLT’s Black Girl Stuff on amazon.com/liveprimeday or download the Amazon Live Shopping app on Fire TV.