Amazon now has a private label beauty line

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Amazon now has a private label beauty line

03/14/2019
The line, which is known as Fast Beauty Company, is reportedly the first beauty brand to hit the marketplace from Amazon’s brand accelerator program.

Amazon is expanding its retail footprint by adding a new line to its already extensive private brand portfolio.

The line, which is known as Fast Beauty Company, is reportedly the first beauty brand to hit the marketplace from Amazon’s brand accelerator program, which helps founders create private label brands to be sold exclusively on its marketplace, according to CNBC. That’s different than Amazon-owned brands, such as the retailer's Presto toilet paper.

Most of the beauty products are available for $5 and up.

To read the CNBC article, click here.

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