Amazon expands Made for You with athletic shirts

Amazon's customizable own brand launched in late 2020 with standard t-shirts, and now offers athletic wear.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Amazon has expanded its Made for You brand of t-shirts with a new release of athletic shirts. 

The brand of customizable apparel originally launched in December of 2020, offering t-shirts with options including choosing a fabric, color, length, a fit (slim, classic relaxed), neckline (crew or v-neck) and sleeve length (short or long). Now, the brand is offering athletic shirts with the same ability to customize.

“Customers can customize their shirt in almost 50 different ways, selecting fit, neckline, sleeve length, color, and a personalized label,” said Amazon. “Available in a super soft, recycled polyester fabric with moisture-wicking and anti-odor properties, the new Made for You athletic tee will be your newest go-to tee for working out, working from home, and everything in between – for just $25!"

With Made for You, customers are able to create clothing with “the Perfect Fit” to their specific measurements and style preferences using 3D technology in just a few easy steps:

1)   Get measured using the Amazon app. Enter your height, weight, body style, and two photos, and Amazon’s Made for You 3D scan technology will determine your body measurements. 

2)   Visualize your fit by creating a virtual avatar: See how your athletic shirt looks before you purchase thanks to Made for You virtual try-on technology.

3)   Customize your athletic tee: Pick from 6 colors and select your preferred fit, sleeve length, neckline, and label.

If the shirt doesn’t fit as expected once it arrives, Amazon customers can alter their measurements, and get a free adjusted replacement.