Amazon estimated to have 70-plus private brands

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Amazon estimated to have 70-plus private brands

Amazon’s Presto! household products brand is one of nearly 75 private brands the company has.


Technology news website has calculated that Amazon now has 74 private brands, many of which are in the apparel and accessories categories. Research by market research firm L2 found that Amazon has introduced at least 60 own brands since the beginning of 2017, according to the Recode article titled “Surprise! Amazon Now Sells More Than 70 of Its Own Private-Label Brands.”

“We take the same approach with private label as we do with anything here at Amazon,” Amazon said in a statement to Recode. “We start with the customer and work backwards, aiming to bring them products we think they will love. We continue listening and learning from customers as we expand our selection.”