Amazon adds private label business essentials line

Seattle-based Amazon has developed its latest private label line that focuses on business-to-business essentials, such as bulk orders of toilet paper and paper towels.

According to AdAge, Amazon’s latest private brand, AmazonCommercial, was released quietly on the company’s Amazon.com website in June. Currently, there are only a couple of products under the new brand, including extra-large rolls of toilet paper, large stacks of paper towels and crates of tissues — the kind of paper goods typically found in office bathrooms.

AmazonCommercial is “a line of professional-grade products created with business customers in mind,” said an Amazon spokeswoman in an e-mail statement to AdAge. “The brand currently offers janitorial and sanitation products.”

With AmazonCommercial, the company has officially entered a private label brand into the business-to-business sector. This consumer base has been a growing area of interest for Amazon since its launch in 2015 of Amazon Business, a commercial marketplace selling lab equipment, safety gear, kitchen products and more, according to AdAge.

To read the AdAge article, click here.