Batavia, Ill.-based ALDI’s Little Journey baby and toddler essentials private brand products have earned the Good Housekeeping Seal, a symbol that represents quality assurance in a product.
According to the retailer, more than 50 ALDI-exclusive products received the symbol. Since launching in 2016, the Little Journey line has continued to evolve. Among the products are the company’s recently reformulated Little Journey diapers, as well as its organic veggie and fruit puree pouches.
"Parents shouldn't have to sacrifice quality to save money, especially when it comes to products for their children," said Joan Kavanaugh, ALDI’s vice president of corporate buying. "We're committed to offering the highest-quality products at ALDI, and we do so by rigorously testing all ALDI-exclusive items before they hit shelves. Earning this Good Housekeeping Seal is proof we're delivering on that promise."