Aldi steps up its fresh offerings

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Aldi steps up its fresh offerings

Aldi's remodeled stores have a greater emphasis on fresh food, including produce.

In the midst of a $1.6 billion plan to remodel more than 1,300 U.S. stores by 2020, Batavia, Ill.-based Aldi U.S. is spending more than $14 million to overhaul 11 Cincinnati-area stores and will reveal the chain’s latest look on March 5 during the grand re-opening of an Aldi location in Cincinnati’s Pleasant Ridge neighborhood, according to an article in the Cincinnati Business Courier. 

“The new look will focus on fresh items, including more robust produce, dairy and bakery sections, more room for customers’ favorite products and ‘Dietitian’s Picks,’ healthy products handpicked by nutrition experts,” the article stated.

The first 100 customers to enter the store after the ribbon-cutting ceremony will receive a golden ticket containing an Aldi gift card. Shoppers can also tour the store and take part in a sweepstakes, the winner of which will receive a year’s supply of produce.