Aldi Products Garner Top Honors
Five Aldi products were ranked among the top new products in the annual “Best New Product Awards” sponsored by BrandSpark International and Newsweek.
The quintet of items from the discount grocer include the Priano Mini Italian Meat and Cheese Trio, Mama Cozzi’s Pizza Cookie, Specially Selected Napa Valley Cabernet Sauvignon, Specially Selected Pinot Grigio, and Friendly Farms Low Sugar Greek Yogurt.
Also, eight Aldi products were among 42 winners in the 2025 Product of the Year Awards presented by Product of the Year USA. They include Savoritz Cheese Crisps, Specially Selected Premium Cookie Dough, Kirkwood Chicken Nuggets, Simply Nature Chocolate Covered Frozen Dried Fruit, Summit Popz Prebiotic Sodas, Park Street Deli Pickle Chips, Specially Selected Snow Crab Legs, and Specially Selected Sparkling Brut Rose.
The 17th annual “Best New Product Awards” were presented following a nationwide survey of 10,000 consumers who rated products across 86 categories, including food, beverages, beauty, household care, pet products, and kids’ products.
"With so many choices on store shelves, finding new products that truly stand out and deliver the value that shoppers demand can be overwhelming," said Robert Levy, President of BrandSpark. "These 100% consumer-voted awards, backed by credible research, spotlight the best in quality, innovation, and value, giving Americans a trusted guide to discovering new products they can feel confident about trying since they have been voted by other shoppers."
In addition to choosing the best products at retail, survey respondents share their thoughts on a variety of topics related to their shopping habits. When asked about research and development, 54% said product suppliers are constantly improving food and beverages. This figure jumps to nearly 70% when it comes to personal care, beauty, and household care products.
Additionally, 75% of consumers said they shop with a heightened sensitivity to price, but 68% said they are willing to pay more for new products if they feel it’s better than other options.
The Product of the USA Awards is now in its 17th year in the U.S. and has been held globally for 30 years. From quality and innovation to design and functionality, these products have earned the endorsement of tens of thousands of shoppers.
"The 2025 Product of the Year winners represent the pinnacle of innovation, showing how brands are addressing the evolving needs of today's shoppers," said Mike Nolan, Global CEO of Product of the Year Management. "With the retail landscape becoming increasingly dynamic, our winners not only set themselves apart through innovation but also establish trust among consumers. The Product of the Year seal serves as both a hallmark of quality and a tool that elevates these products above the competition."
