Aldi partners with artist on limited-edition reserve wine labels

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Aldi partners with artist on limited-edition reserve wine labels

By Carolyn Schierhorn - 11/01/2017

Aldi is partnering with artist, designer and illustrator Timothy Goodman for the upcoming release of a limited-edition reserve wine collection. Known for his bold, text-based murals (see http://tgoodman.com), Goodman has “traded walls for wine labels” to bring his signature hand-illustrated style to a selection of Aldi wines, Batavia, Ill.-based Aldi U.S. stated in a press release.

The reserve collection, which includes three varietals under the William Wright label, will be sold exclusively at Aldi stores and hit shelves in time for the winter holidays.Goodman's label art “lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles,” according to Aldi.

"As a visual person, shopping for wine begins with the label," Goodman said in the press release, explaining what he notices when buying wine. "I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts over the holidays."

The limited-edition reserve collection, which consists of a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend, will be available at Aldi stores nationwide on Dec. 13 and will retail at $9.99 per bottle.

"The holidays are the perfect time for sharing or gifting a bottle of wine, and we knew Timothy's designs could elevate that tradition by pairing modern art with award-winning taste," said Aldi Spokeswoman Liz Ruggles.