ALDI to introduce Little Journey baby products
Batavia, Ill.-based ALDI Inc. announced that its first full line of baby products, Little Journey, is set to hit all stores in August. Little Journey will feature nearly 50 high-quality, affordably priced everyday essentials parents and children need, including cleansing wipes, diapers, training pants, four infant powder formulas, one toddler formula and infant-to-toddler snacks. And every Little Journey product is tested to meet or beat the national brands on quality, durability and taste.
"Our ALDI customers spoke, and we listened," said Liz Ruggles, director of marketing, ALDI. "The Little Journey product line is another way we're using our shoppers' feedback to make grocery shopping as simple and convenient as possible. With Little Journey, we're able to better support and grow with our shoppers and their families — from those first smiles to the first day of preschool and beyond."
To commemorate the Little Journey launch, ALDI said it is hosting a baby photo contest on Facebook in search of its first real-life Little Journey star. ALDI aims to celebrate those real baby moments with photos of babies showcasing the personality, expressiveness and enthusiasm behind life's littlest adventures.
From June 1-22, parents and legal guardians of children aged 24 months or younger can visit ALDI USA on Facebook to upload photos of their children for the chance to see their child become the first "face" of Little Journey and star in online and in-store marketing materials. On June 22, photo submissions will close and public voting will begin, the retailer said.
From June 22-29, fans of ALDI USA on Facebook will be invited to help choose 10 finalists by voting for their favorite baby photo submissions online. From the 10 frontrunners, a panel of ALDI judges will choose the baby whose photo best meets the brand criteria to become the first Little Journey star and participate in a fun-filled photoshoot in the winner's hometown. In addition to the photoshoot, the contest winner will receive $500 in baby products from the Little Journey line and a $30,000 cash prize to help support the winner's journey towards higher education. The nine finalists will also each be awarded a prize of $100 in baby products from the Little Journey line, ALDI said.